Dan Kennedy noted a recent panel discussion on when and why print publishing still makes sense for some local news startups.
…the traditional notion of publishing a weekly newspaper remains attractive on several levels. Readers like it. Advertisers prefer it. And in many states, public notices placed by governmental agencies, a lucrative source of revenue, are restricted to print papers.
“We wanted something people could have on the kitchen table,” she said, adding: “It’s nice to have something that the family can see as a whole. Our advertisers also like having an ad that hits every household.”