Panel: why print still makes sense for some

Dan Kennedy noted a recent panel discussion on when and why print publishing still makes sense for some local news startups.

…the traditional notion of publishing a weekly newspaper remains attractive on several levels. Readers like it. Advertisers prefer it. And in many states, public notices placed by governmental agencies, a lucrative source of revenue, are restricted to print papers.

“We wanted something people could have on the kitchen table,” she said, adding: “It’s nice to have something that the family can see as a whole. Our advertisers also like having an ad that hits every household.”

Chris Hardie is a journalist, newspaper publisher, software developer and entrepreneur based in Indiana, USA. Read more from Chris on this site, learn more on his personal website or follow him on Mastodon.

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